Do You Sell Experiences Or Do Your Customers Experience Your Selling?
March 12th, 2021 // 10:25 am @ Scott Manning
Did you put some effort into last week’s challenge? To comb through your business and assess your messaging, your marketing materials, and your communication throughout your customer experience to see if you were being directive and also giving ‘reasons why’ your customers should move forward with buying decision. I hope so because it really is all […]
Category : Blog
Not Just Because “I Said So” But Almost
March 4th, 2021 // 11:59 am @ Scott Manning
Yes, it is almost that easy. If you speak it, so it shall be. When you really think about it, everything in our world is as it is because someone said it should be. All advertising says, “I’m the best!” Every company promises their pill, their food, their drink, their car, their vacation, their – insert whatever ‘it’ […]
Category : Blog
What Your Customers Don’t Know
February 25th, 2021 // 11:29 am @ Scott Manning
If you’ve really been thinking through your business, messaging, and sales process (among other things), over the past few weeks with our work here then you must be thinking to yourself, “self, I’m worth a lot more than I’m charging.” I hope so. If you don’t feel undervalued you’re doing something wrong. And that’s not just because […]
Category : Blog
How Your Customers Make Buying Decisions
February 17th, 2021 // 1:17 pm @ Scott Manning
Last week, we discussed how to present the investment to your customers by redefining value and repositioning the buying perspective. Most businesses describe a product or service based on what a customer perceives it to be instead of the real value it delivers. The more you redefine the way your customers make decisions about your products […]
Category : Blog
One Of The Greatest Price-to-Value Lessons Of All Time
February 11th, 2021 // 1:19 pm @ Scott Manning
When I was a teenager I listened to Zig’s “Secrets of Closing the Sale” and I have to tell you it ought to be fundamental education to life – not just business. It’s what everyone needs to know when relating to people like learning the ABC’s in order to spell words. There’s just nothing like it and […]
Category : Blog
Engineering Your Way To Business Success – Price and Profit Breakthroughs
February 3rd, 2021 // 10:41 am @ Scott Manning
When it comes to price strategy and the money math of your business, most business owners go about it all wrong. They literally look at it completely backwards. They look at what everyone else charges and then either go up, down, or the same but for no deliberate reason or strategy around it. They “set” their […]
Category : Blog
Two Powerful Shifts To Become More Profitable
January 28th, 2021 // 11:00 am @ Scott Manning
We’ve been talking about different ways to think about your business; about being a business owner and the paradigm shifts that are important for you to make to achieve breakthroughs in your ability to grow, increase profit, and do it all while also having a life you enjoy along the way. Today, I want to […]
Category : Blog
Important Paradigm Shifts That Lead To Business Breakthroughs
January 21st, 2021 // 10:06 am @ Scott Manning
If you haven’t read the book I referenced last week, The 7 Habits of Highly Effective People, or at least not in a long time, I don’t want to spoil it for you but I’ve never forgotten a very vivid passage that Stephen Covey talks about. In short, he gives this scenario that I might not get […]
Category : Blog
The Most Under-Valued ‘To-Do’ List of 2021
January 14th, 2021 // 11:02 am @ Scott Manning
When we enter a new year we always contemplate the use of our time and what we do or don’t do with it. I think for the most part people in general get too casual with their decisions about how they ‘spend’ (we like to say ‘invest’) time because it is the only real currency that […]
Category : Blog
In 2021, Here’s How To Score More Points
January 8th, 2021 // 11:16 am @ Scott Manning
I’m sure you’ve taken time to reflect on your business and your life after this past tumultuous year. I hope that you’ve also taken time to renew your goals for the year ahead and lay out very specific priorities that you want to accomplish in 2021. Since the ‘first of the year’ is nothing more than […]
Category : Blog
