MDM: Blog

Life and Business Balance Part 4

October 17th, 2019 // 11:36 am @

Life and Business Balance Part 4

Last week, we took a look at the various parts of a business and the “balance” that you have to have in order to grow. Most businesses are lopsided, too much focus on product or service and not enough on new customers and sales, or too much focus on leads and no work on the […]

Category : Blog

Life and Business Balance Part 3

October 9th, 2019 // 12:58 pm @

Life and Business Balance Part 3

I’m jumping in all the way here this week. In a business, if you want balance you have to remember what the key points are. In short, you have to get new customers and you have to maximize those customers’ value. The only way to do that is to retain them, as much as your […]

Category : Blog

Life and Business Balance Part 2

October 3rd, 2019 // 9:59 am @

Life and Business Balance Part 2

Last week, we talked about how “balance” is circumstantial based on what your goals are at any given time and stage of your life. That you have the ability to decide what “balance” looks like, feels like, acts like and how you live that out. You can’t take other people’s opinions about the matter to […]

Category : Blog

Life and Business Balance Part 1

September 26th, 2019 // 1:24 pm @

Life and Business Balance Part 1

The term “balance” is very much misunderstood. By the nature of it, you would think that it means you should have equal time to work and play (or other areas of your life that deserve time). We can include family, health, faith, sports, reading, watching tv, visiting with friends, education or anything within a person’s […]

Category : Blog

What Business Ownership Really Means

September 18th, 2019 // 11:07 am @

What Business Ownership Really Means

If you talk to most business owners you will find an undertone in their talking that basically sounds as though they have no control over what’s happening. They report results and give the current state of affairs as if they are stock exchange headlines instead of taking responsibility over what is going on. Business ownership […]

Category : Blog

The Art Of Telling Your Prospects “What They Should Do”

September 5th, 2019 // 1:43 pm @

The Art Of Telling Your Prospects “What They Should Do”

Today, we are rounding out our multiple part series on how to direct, communicate with, influence, and otherwise get your customers, prospects, patients, clients to buy from you. The moral of this story is: if you string all of my concepts together from giving them hope, the answers to the feelings, reasons why they should […]

Category : Blog

The Art Of Telling Your Prospects “Why They Should Buy”

August 29th, 2019 // 12:49 pm @

The Art Of Telling Your Prospects “Why They Should Buy”

Similar to last week, with the idea of telling your prospects and customers how to feel (meaning that you share with them the reality they will experience before they experience it), today we are talking about being very, incredibly explicit in giving the prospect and customer all the reasons and realities of why they should […]

Category : Blog

The Art Of Telling Your Prospects “How To Feel”

August 22nd, 2019 // 1:08 pm @

The Art Of Telling Your Prospects “How To Feel”

Over the past couple weeks, I have shared with you three general strategies around motivating your prospects or existing customers to buy more, buy faster, and otherwise become more valuable to you. The first premise is, of course, that every time prospects or customers give you money they are receiving benefit equal to or greater […]

Category : Blog

What Your Prospects Really Want…

August 14th, 2019 // 1:01 pm @

What Your Prospects Really Want…

If you want to generalize what we have been doing over the past couple weeks, we’ve been getting inside of your customers’ minds and helping to connect with them emotionally in order influence them in a positive way to get them to move forward with you. We’ve talked about giving them hope and about making […]

Category : Blog

One Thing ALL Businesses Should Sell

August 8th, 2019 // 11:03 am @

One Thing ALL Businesses Should Sell

Today’s message comes in two parts and piggybacks on my message about “communication” last week. Actually, I’m going to give you the punch line, so to speak, before the joke. In this case, it’s no joke at all, but the perhaps the single most important concept to truly creating “fans” of you and your business […]

Category : Blog

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