MDM: Blog

What Your Customers Don’t Know

February 25th, 2021 // 11:29 am @

What Your Customers Don’t Know

If you’ve really been thinking through your business, messaging, and sales process (among other things), over the past few weeks with our work here then you must be thinking to yourself, “self, I’m worth a lot more than I’m charging.” I hope so.  If you don’t feel undervalued you’re doing something wrong.  And that’s not just because […]

Category : Blog

How Your Customers Make Buying Decisions

February 17th, 2021 // 1:17 pm @

How Your Customers Make Buying Decisions

Last week, we discussed how to present the investment to your customers by redefining value and repositioning the buying perspective. Most businesses describe a product or service based on what a customer perceives it to be instead of the real value it delivers.  The more you redefine the way your customers make decisions about your products […]

Category : Blog

One Of The Greatest Price-to-Value Lessons Of All Time

February 11th, 2021 // 1:19 pm @

One Of The Greatest Price-to-Value Lessons Of All Time

When I was a teenager I listened to Zig’s “Secrets of Closing the Sale” and I have to tell you it ought to be fundamental education to life – not just business.  It’s what everyone needs to know when relating to people like learning the ABC’s in order to spell words.  There’s just nothing like it and […]

Category : Blog

Engineering Your Way To Business Success – Price and Profit Breakthroughs

February 3rd, 2021 // 10:41 am @

Engineering Your Way To Business Success – Price and Profit Breakthroughs

When it comes to price strategy and the money math of your business, most business owners go about it all wrong.  They literally look at it completely backwards. They look at what everyone else charges and then either go up, down, or the same but for no deliberate reason or strategy around it. They “set” their […]

Category : Blog

Two Powerful Shifts To Become More Profitable

January 28th, 2021 // 11:00 am @

Two Powerful Shifts To Become More Profitable

We’ve been talking about different ways to think about your business; about being a business owner and the paradigm shifts that are important for you to make to achieve breakthroughs in your ability to grow, increase profit, and do it all while also having a life you enjoy along the way. Today, I want to […]

Category : Blog

Important Paradigm Shifts That Lead To Business Breakthroughs

January 21st, 2021 // 10:06 am @

Important Paradigm Shifts That Lead To Business Breakthroughs

If you haven’t read the book I referenced last week, The 7 Habits of Highly Effective People, or at least not in a long time, I don’t want to spoil it for you but I’ve never forgotten a very vivid passage that Stephen Covey talks about. In short, he gives this scenario that I might not get […]

Category : Blog

The Most Under-Valued ‘To-Do’ List of 2021

January 14th, 2021 // 11:02 am @

The Most Under-Valued ‘To-Do’ List of 2021

When we enter a new year we always contemplate the use of our time and what we do or don’t do with it.  I think for the most part people in general get too casual with their decisions about how they ‘spend’ (we like to say ‘invest’) time because it is the only real currency that […]

Category : Blog

In 2021, Here’s How To Score More Points

January 8th, 2021 // 11:16 am @

In 2021, Here’s How To Score More Points

I’m sure you’ve taken time to reflect on your business and your life after this past tumultuous year.  I hope that you’ve also taken time to renew your goals for the year ahead and lay out very specific priorities that you want to accomplish in 2021. Since the ‘first of the year’ is nothing more than […]

Category : Blog

A Quote To Live By In Your New Year

December 31st, 2020 // 1:54 pm @

A Quote To Live By In Your New Year

The largest quote I have in my office reads… “This is the beginning of a new day.  You have been given this day to use as you will.  You can waste it or use it for good.  What you do today is important because you are exchanging a day of your life for it.  When tomorrow comes, this day […]

Category : Blog

The List You Probably Haven’t Made

December 23rd, 2020 // 11:27 am @

The List You Probably Haven’t Made

Sometime over the next few days when the bellies are full, the kids are playing, while the music’s still on the Christmas station, the lights still glowing and the fire still burning I will sneak away and do whatever every Entrepreneur does at Christmas… Write out my “Christmas List” for next year.  My wish list […]

Category : Blog

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