MDM: Blog

How To (and why you must) De-commoditize Yourself

October 18th, 2017 // 3:50 pm @

How To (and why you must) De-commoditize Yourself

Today we are talking about just how profitable your business can become and whether it is going to be dependent on a volume basis or you can create leverage through the ability to control your own price. There is a dividing line: on one side is a commodity position and on the other side is […]

Category : Blog

To Get More Money – Do More of This!

October 11th, 2017 // 3:47 pm @

To Get More Money – Do More of This!

In my office, I have one of those daily calendars stuck open to a certain page. I don’t remember the date, but the saying is what matters. It’s sitting on the shelf dedicated to prosperity and wealth attraction of this particular bookshelf that spans probably 12 x 10 feet. There, in this tiny little spot, […]

Category : Blog

Your ‘Secret’ Responsibility and Ultimate Success Factor

October 4th, 2017 // 4:15 pm @

Your ‘Secret’ Responsibility and Ultimate Success Factor

As a business owner, your number one responsibility is to make a profit. Period. Because nothing else happens, no one else is benefited, if you don’t. If you go out of business or if you are losing money then you can’t pay your bills, your people, yourself and you certainly can’t deliver on your customer […]

Category : Blog

Moving The Chains With Your Customers

September 27th, 2017 // 9:41 am @

Moving The Chains With Your Customers

Most businesses are set up for a one-shot deal with a sales process that ends with a prospective customer either saying ‘yes’ or ‘no’ (and ‘maybe’ being equivalent to ‘no’). Unfortunately, this is a problem because most people do not “walk” into a business and say yes immediately; at least not to the full extent. […]

Category : Blog

Why Most Businesses Fail To Win Consistently

September 20th, 2017 // 4:27 pm @

Why Most Businesses Fail To Win Consistently

Every year about this time I bring out my now famous Football Analogies. I just love football. Thanks to my brother really. So long ago he got me interested and I became a dedicated Peyton Manning fan and followed him from Indianapolis to Denver. I would say that me mentioning Peyton after having talked about […]

Category : Blog

The Power of Believing in Yourself

September 13th, 2017 // 10:49 am @

The Power of Believing in Yourself

Last week, I gave you some lessons from “The Best Ever” and I left off one very important one that was worth bringing back up and mentioning again here today. Affirmation. Proclamation. Being Bold and Confident. Here’s a very important success secret: people who are certain of outcomes get their desired outcome a lot more […]

Category : Blog

Lessons From “The Best Ever”

September 6th, 2017 // 4:01 pm @

Lessons From “The Best Ever”

I’m not sure many of you reading this saw the “big” fight. Probably not, but who knows. I attribute a great deal of my success from being observant and studious of everything where there may be lessons to learn. Characteristics are not different from the ultra rich or ultra entrepreneurs or ultra anything. There are […]

Category : Blog

Making Customers More Valuable [Part 5 of 5]: Close Strategically

August 30th, 2017 // 11:28 am @

Making Customers More Valuable [Part 5 of 5]: Close Strategically

Here’s something I have never talked about before. I’m not sure why, because it is probably one of the biggest opportunities for making customers more valuable to your business. My great mentor and personal friend Dan Kennedy coined the incredible phrase about “making a sale to get a customer whereas most people get a customer […]

Category : Blog

Making Customers More Valuable [Part 4 of 5]: Price Profitably

August 23rd, 2017 // 3:04 pm @

Making Customers More Valuable [Part 4 of 5]: Price Profitably

If there is one thing I love talking about, it’s this. I write about it often not only because I like talking about it, but also because it is the single greatest leverage point to profitability when it comes to individual customer value. There is no way to make your customer worth more to you […]

Category : Blog

Making Customers More Valuable [Part 3 of 5]: Position Confidently

August 16th, 2017 // 4:03 pm @

Making Customers More Valuable [Part 3 of 5]: Position Confidently

Zig Ziglar always said, “Timid salespeople have skinny kids.” Perhaps no truer messages about selling were ever spoken. The fact is, if people desperately wanted to buy what you are selling, they would have already bought it by now. The other fact is, that however they ended up in front of you means that they […]

Category : Blog

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