It’s Your Responsibility To Sell
April 24th, 2013 // 11:53 am @ Million Dollar Methods
Last week I received a random phone call from a representative at GoDaddy. Of course, at first, I was annoyed that I even answered the call; thinking to myself what survey do they want me to answer.
He starts to tell me that our account with over 250 domains, is a rare occurrence; that most accounts have 3 or 4 domains.
He explains that since we have a large account we could save significant money by renewing all of our domains at once, instead of renewing them individually when they come up for renewal.
I start to pay attention.
It turns out, it’s not that great of savings. At least not worth it to me to pay more than $2,000 that day. I would prefer to pay more on a monthly basis. This also allows me to decide what domains to cancel and which to keep.
At this point, I start directing the conversation to the quickest path for me to get off the phone. I listened to his offer and now I am ready to get back to work.
However, he wasn’t ready for me to get off the phone yet. He cleverly responds with “Well, I do have another way for you to save just as much but still allow you to renew your domains individually, as you prefer doing.”
Damn. I was so close.
He continues to tell me about the GoDaddy Domain Club, which for just $90 a year, I could get the cheapest renewal price possible; regardless of if I renew 1 domain or 200 domains. The discount price is $5 cheaper than the full price. That means, I save money with just 20 domains. We have more than 10X that amount.
At this point, I have mixed feelings.
1) I can’t wait to join his club
2) I am excited to share with Scott that we’ll save more than $1,000 a year in domain renewals, for just $90
3) Finally, I am angered and disappointed that this guy didn’t call me sooner
I started the phone call annoyed that I even answered and ended the call angry that I didn’t receive it sooner.
The two big lessons from this event…
1) You should have an offer your customers crave, beg for, and can’t live without.
2) It’s YOUR DUTY to sell that offer. Don’t leave it up to your customers to search and find it – Sell it.
Too often business owners take a passive approach to selling. They put the responsibility on their customers to research their offerings, compare their benefits, and make the decision.
This is a sure-fire way to lose all of your customers. There are too many competitors out their waiting for your customers to wander.
What if last month I decided to start buying domains with any of the other 1,000 providers? What if someone else called and said they could save me $5 per domain if I switched from GoDaddy?
I’m thrilled GoDaddy FINALLY called. You have customers (and prospects) waiting to be thrilled by your call.