Don’t Ignore Your Greatest Asset (Especially Now)

Don’t Ignore Your Greatest Asset (Especially Now)

November 4th, 2020 // 2:05 pm @

Don’t Ignore Your Greatest Asset (Especially Now)

Over the past several weeks we’ve talked about so many important things that you control in your business; not to mention your life.  The thoughts and actions that define your reality and that give you the power and confidence to make strong decisions about your future.

We bluntly talked about the things that are more important than any election (and it’s a good thing considering we don’t know the outcome yet) and we talked about the things that you should do to protect yourself.

Here’s the best news of all: as a business owner, you’ve stepped up to a different type of leadership that most people won’t ever experience and won’t ever understand.  The long hours outside the context of your ‘work’ and the anxiety over making tough calls with people and the challenges that come with drastic changes in direction and having to deal with the unexpected a frequent basis.

Yes, in life there is and will always be the unexpected.  This year sure has been exactly that and so much more.  But, you have continued to maintain your steady handed approach by keeping your focus on what you can control.

Today, I want to remind you that your greatest asset is yourself.  Your business is a reflection of you and that is why it is always so critical to take care of yourself, maintain a healthy psyche, and to have confidence in captaining your own ship.

No matter how rocky the seas are, you always find a way to stay the course and weather the storm.

I have found that no business will ever be better than the people in it. That sounds obvious to people like you and me but it’s so true. You think about the interactions you have with others and you always know that the experience is made by the people, not the systems.

I believe that all business success begins and ends with people success.  It’s about how you inspire, communicate with, and elevate the people you interact with – both your team and your customers.  Your expression of gratitude, your enthusiasm, your positivity, and your overall belief in them (and the mission you are on together) are what makes the difference.

So many people want to focus on the dollars and the cents (which, naturally, you have to have good math in your business to make it profitable), but too many business owners manage their business by accounting spreadsheets.

They never realize that you increase the value of your business with the intangible elements that are impossible to actually count and add up.  When you place more emphasis on the people, that’s when you really open up opportunities for growth.

Even if the election suggests that our country is split right down the middle, don’t forget the one thing we all have in common.  No matter their beliefs, or in this case what they vote for, they all have emotions.  People are moved by them, they vote by them, they invest by them, they live by them.

So, in your business, I would challenge you to never lose sight of your greatest asset and the biggest value that you will ever bring: you.  You can inspire them, you can make them believe, and you can change how they feel – not about you – but how they feel about themselves.

When you multiply that impact through the people on your team, you create a movement in your business that builds and expands.  It is something that no one can put on your financial statement or add it up with a calculator.

Nonetheless, it’s real and it’s powerful.  I have long said that if you want to grow your business, you have to grow your people at every level (you, your team, and your customers).

In chaotic times, that should provide the most reassurance… to know that your greatest asset is always within your control.  At the end of the day, it always comes back to people and how we take care of each other.

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