What Business Ownership Really Means
September 18th, 2019 // 11:07 am @ Scott Manning
If you talk to most business owners you will find an undertone in their talking that basically sounds as though they have no control over what’s happening. They report results and give the current state of affairs as if they are stock exchange headlines instead of taking responsibility over what is going on. Business ownership […]
Category : Blog
The Art Of Telling Your Prospects “What They Should Do”
September 5th, 2019 // 1:43 pm @ Scott Manning
Today, we are rounding out our multiple part series on how to direct, communicate with, influence, and otherwise get your customers, prospects, patients, clients to buy from you. The moral of this story is: if you string all of my concepts together from giving them hope, the answers to the feelings, reasons why they should […]
Category : Blog
The Art Of Telling Your Prospects “Why They Should Buy”
August 29th, 2019 // 12:49 pm @ Scott Manning
Similar to last week, with the idea of telling your prospects and customers how to feel (meaning that you share with them the reality they will experience before they experience it), today we are talking about being very, incredibly explicit in giving the prospect and customer all the reasons and realities of why they should […]
Category : Blog
The Art Of Telling Your Prospects “How To Feel”
August 22nd, 2019 // 1:08 pm @ Scott Manning
Over the past couple weeks, I have shared with you three general strategies around motivating your prospects or existing customers to buy more, buy faster, and otherwise become more valuable to you. The first premise is, of course, that every time prospects or customers give you money they are receiving benefit equal to or greater […]
Category : Blog
What Your Prospects Really Want…
August 14th, 2019 // 1:01 pm @ Scott Manning
If you want to generalize what we have been doing over the past couple weeks, we’ve been getting inside of your customers’ minds and helping to connect with them emotionally in order influence them in a positive way to get them to move forward with you. We’ve talked about giving them hope and about making […]
Category : Blog
One Thing ALL Businesses Should Sell
August 8th, 2019 // 11:03 am @ Scott Manning
Today’s message comes in two parts and piggybacks on my message about “communication” last week. Actually, I’m going to give you the punch line, so to speak, before the joke. In this case, it’s no joke at all, but the perhaps the single most important concept to truly creating “fans” of you and your business […]
Category : Blog
Without THIS Nothing Happens
July 31st, 2019 // 1:09 pm @ Scott Manning
Last week, we talked about action, know-how and then getting your knowledge active…the Success System That Never Fails. Of course, your success is never yours alone. It involves other people and getting them to rally around your objectives. They need to want whatever it is you are “selling” and to become a part of your […]
Category : Blog
“The Success System That Never Fails”
July 25th, 2019 // 12:59 pm @ Scott Manning
In keeping with our theme but broadening it out I was recently thinking about an old classic, W Clement Stone’s “The Success System That Never Fails.” It’s what everyone is always ‘searching’ for – THAT System – and yet it’s really all very obvious. It’s right here in this precious book that’s motivated and been […]
Category : Blog
How To Raise Quality And Multiply Profit Without Relying (or needing) Volume: A Real Business Sales System Part 2
July 17th, 2019 // 12:59 pm @ Scott Manning
The point of last week and now this week’s message is based on the premise that more customers are lost than won. In dentistry, we say more treatment leaves than gets done. This is true in any business. Most businesses are only getting the low hanging fruit, the easy stuff, the people who are already […]
Category : Blog
How To Raise Quality And Multiply Profit Without Relying (or needing) Volume: A Real Business Sales System Part 1
July 11th, 2019 // 1:50 pm @ Scott Manning
Simply put there are two parts to your business when it comes to marketing, selling, making money and taking care of “customers”. There is the generic terms of the front end and the back end. These are the only places where you perform marketing and money making strategies and it really is that specific and […]
Category : Blog
