Making Customers More Valuable [Part 5 of 5]: Close Strategically
August 30th, 2017 // 11:28 am @ Scott Manning
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Here’s something I have never talked about before. I’m not sure why, because it is probably one of the biggest opportunities for making customers more valuable to your business. My great mentor and personal friend Dan Kennedy coined the incredible phrase about “making a sale to get a customer whereas most people get a customer […]
Category : Blog
Making Customers More Valuable [Part 4 of 5]: Price Profitably
August 23rd, 2017 // 3:04 pm @ Scott Manning
If there is one thing I love talking about, it’s this. I write about it often not only because I like talking about it, but also because it is the single greatest leverage point to profitability when it comes to individual customer value. There is no way to make your customer worth more to you […]
Category : Blog
Making Customers More Valuable [Part 3 of 5]: Position Confidently
August 16th, 2017 // 4:03 pm @ Scott Manning
Zig Ziglar always said, “Timid salespeople have skinny kids.” Perhaps no truer messages about selling were ever spoken. The fact is, if people desperately wanted to buy what you are selling, they would have already bought it by now. The other fact is, that however they ended up in front of you means that they […]
Category : Blog
Making Customers More Valuable [Part 2 of 5]: Educate Deliberately
August 9th, 2017 // 3:56 pm @ Scott Manning
There are many places where businesses leave to chance the quality of their customers. The most significant of those places, where we can have control over everything that happens, is in the education of our customers. If you think about it, every buyer of anything believes that they are buying something, someone or some service […]
Category : Blog
Making Customers More Valuable [Part 1 of 5]: Choose Wisely
August 2nd, 2017 // 3:38 pm @ Scott Manning
There is an unspoken law of business that always holds true; especially in the context of professional practice, consulting or any type of service based engagement with your customers. It is why choosing your customers, clients or patients wisely is so important and why this is the first order of increasing customer value. The law […]
Category : Blog
Why Financial Independence Matters (And Why The Majority Never Reach It)
July 26th, 2017 // 4:07 pm @ Scott Manning
For starters, there are only two kinds of earned financial independence (meaning that it wasn’t given to you or a magic amount of money doesn’t reappear in your mail box every month without you having something to do with it)… First: you can stack up enough cash that you can then stop working and live […]
Category : Blog
The Power to Achieve Obligation Independence
July 19th, 2017 // 11:00 am @ Scott Manning
Oh, this is my favorite. There is a specific three-word description of what being free of obligation is referred to in business – often known as having ‘F-U Money.’ While crude, the point is simple… you are so successful that no one specific thing, dollar, decision, customer matters in a consequential way. You have put […]
Category : Blog
How To Find Emotional Independence In Your Business
July 12th, 2017 // 4:42 pm @ Scott Manning
Have you ever sat down at a café or bookstore or on some vacation and, as you look around to observe the lives of those nearby, you thought to yourself… “Wow, I wonder what that would be like…guaranteed paycheck, set hours, routine life, consistency month to month?” You’d be lying to say that you at […]
Category : Blog
The Real Price of Independence
July 5th, 2017 // 3:48 pm @ Scott Manning
Oh, it’s not easy being free. However, the alternative is far more painful. And yet there are people all around you who live as though they are not free because they refuse to pay the price to really be liberated so they can be in control of their own outcomes. Most choose outcomes dictated and […]
Category : Blog
Why PROFIT Matters
June 29th, 2017 // 11:15 am @ Scott Manning
It’s a very misunderstood thing by the ‘normal’ people out there and it’s fed by the movies, TV shows, news and media by depicting what we do as evil. You and I, we are the villains. Why? Because our purpose is to make money. And while most have jobs and making a living, many resent […]
Category : Blog
