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June 2013 Magazine

May 15th, 2013 // 4:53 pm @

June 2013 MDM Magazine

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Whiteboard Session: May 2013

April 29th, 2013 // 7:45 pm @

May 2013 Whiteboard Session with Scott Manning

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May 2013 Magazine

April 15th, 2013 // 2:44 pm @

MDM Magazine – May 2013

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Measuring Marketing Effectiveness

April 14th, 2013 // 7:18 pm @

Every aspect of your business should be held accountable – especially marketing dollars which can be easily tracked. You need real answers in order to manage your business properly. To begin measuring your marketing’s effectiveness, we first need some basic metrics.

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Spend More to Make More

April 14th, 2013 // 7:15 pm @

It’s all too common for business owners to review the monthly credit card statements with a focus on the right column – the dollar amount. As it should be, money spent on acquiring leads and customers is often one of the larger numbers in the column. Thus, it attracts the slashing pen on an indiscriminate entrepreneur.

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Maximizing Customer Lifetime Value

March 22nd, 2013 // 12:47 pm @

It’s critical for all entrepreneurs to know the metric: Customer Lifetime Value (CLV). Not only does it yield a powerful number from which you can operate, it’s process also explores elements of your business that reveal opportunities for growth.

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April 2013 Magazine

March 15th, 2013 // 2:51 pm @

MDM Magazine – April 2013

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Exceptions to the No-Sales Rule

March 13th, 2013 // 6:30 pm @

In the previous issue I outlined the consequences of discounting prices, including the severely damaging customer behavior modification.

Today, though, I want to introduce three scenarios where it DOES makes sense to discount and initiate a ‘sale’.

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Creating Greater Value Without Discounting

February 20th, 2013 // 11:44 am @

In today’s issue, I am going to dive into the driving force behind sales and how to achieve the same result without reducing prices, cutting profit, and cheating yourself.

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March 2013 Magazine

February 15th, 2013 // 2:55 pm @

MDM Magazine – March 2013

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What Others Are Saying...

"We have improved our business by leaps and bounds. We have, in the past 3 months, doubled our gross income... Thanks to Scott!"

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