The ‘REAL’ Business You Are In…
July 15th, 2015 // 2:49 pm @ Scott Manning
Yes, we all know, It’s the MARKETING BUSINESS. Meaning that you can do whatever you are doing today to earn a living and serve your customers, clients, patients, but if you do not have any of these people…if no one knows about you… then you have no business.
Marketing is not meant here, by me, in our dialogue, ever as the way most people mean it. I mean it as EXPERIENCE, EDUCATION, PROMOTION, INFLUENCE, RELATIONSHIP…EVERYTHING you do is marketing.
The phone, the greeting, the “sales experience”, the way you present, follow-up, ask for referrals; you get the idea. As Ray Kroc, the founder of McDonald’s always said, “Marketing is having clean bathrooms.”
Today, I’d like to take that a little deeper and tell you what I notice about the most successful people (wealthiest), and the most dynamic entrepreneurs, including my private clients, myself, and those I follow.
There are many commonalities, and we often talk about Wealth Attraction and other topics of success. Today I want to focus on one core trait, behavior, and responsibility that the richest people have.
They invest as much time, money, and effort doing things outside of their business as they do inside of it. They research more, study more, go on adventures more, try more new things, step outside their comfort zone more, and are constantly working on “what’s next”!
Here’s what I know, and what we’ve all heard, “If you keep doing what you are doing now, you’ll keep getting what you are getting now.”
Growth comes from challenge, pressure, aggressive action.
Let me say it differently, whatever you do that “runs” the business is earning you income, today. And so long as you keep doing that, you’ll have more income, the next day you do it.
You certainly won’t get rich or build a sustainable business by doing more of the “running” of the business.
No, it requires you to do more, to reach higher, to discover ways, strategies, and methods that will push you to new levels of thinking, marketing, and implementing.
Understand, the true entrepreneur will never totally escape “working in” the business. But, and it’s a big BUT, your evolution as an entrepreneur comes by doing more of the “working on” regardless of how much “working in” still exists.
As example, tonight I have 2 Dentists and 4 Team Members flying into Nashville for a 24-hour Practice Transformation and Immersion Experience with me to go to work on accelerating their Practice Growth in a HEALTHY way…you do realize of course there is healthy growth and not so healthy growth. Sustainable growth and roller coaster inconsistent growth.
And Tomorrow and the next day (and usually 8-10 different days each Month), I have clients visiting me, investing their money in the growth, development, prosperity of their business. They are ALL seeking guidance, accountability, BIG BREAKTHROUGHS, to take their business (in this case their Dental Practice) to the next level for their own personal vision of Success.
That’s WORKING ON, not IN, their business and that’s what makes it so much more valuable. You can choose to have a Job or you can decide to own a viable business asset as a vehicle, that you happen to be the driver of, that will take you wherever you want to go as fast as you want to get there.
And in one way or another this is what all the other top entrepreneurs do.
Because, THAT IS the business we are in. We are in the marketing business… but that business is made up of the act of challenging ourselves, pushing our thinking, forcing our implementation, speeding up to adapt and adjust, and executing new ideas and strategies.
If you are not having fun and excitedly implementing new things every month, you’ve got to break out of the rut, the routine, the mundaneness of your business and get re-energized, re-focused, re-motivation about your goals and objectives.
Just know this, the stuff you do everyday that ‘supposedly’ bringing in the money, is a JOB, not a business. Working ON MAKING EVERYTHING you do in your life – MORE VALUABLE – by maximizing, leveraging, optimizing, all facets of what you do by devouring information, implementing ideas, taking action, progressing forward…
That’s the business. That’s where the real money is made.
So, if you were one of smart entrepreneurs, professionals, business owners here, right now reading this… I hope you’re the one who does more than just read and you actually DO SOMETHING with them. With our time together here each week.
I’ll end this little message this week by saying this –
Every month I see, meet, and talk with new prospective clients. Each of them says they are “busy”, yet, I’ve not met one who says they are making all the money they want and living the ideal ‘entrepreneurial’ lifestyle…
The problem with this is clear, at some point everyday, we’re all guilty of being BUSY doing the wrong things. Be busy building your business. And get rich because of it.
STOP whatever you were doing before you read this email, and make a list, right now, a list of the things on your mind, the ideas and strategies that when you pause during the day you’re reminded of… the things you’re not doing… and decide now on a time later today, tomorrow, at least this week, when you will commit to putting the first thing on your list in motion.
Next, allocate time to work on this list everyday.
What you do to ‘refill’ the list and the actual working on the list – that’s where the money is, that’s what’ll make you rich, that IS the business!
Don’t get caught up just in ‘making a living’ as they say…or in being so immersed in operations that you forget to forge ahead on your dreams and continue forward achieving your goals.
Have a great week… now get busy getting rich.
Scott
Category : Blog
