3 Things Required To Dominate Your Marketplace
June 19th, 2013 // 1:55 pm @ Scott Manning
In a couple days I’m going to be conduct a special one-time Marketing Summit event on how to become the Big Fish in your market place, neighborhood, industry, or where ever you want to dominate. Why does this matter? Why would you want to go to the trouble of being the big fish? I have given you over the past two weeks specific steps on differentiation not only why it is essential but exactly how to do it and the questions to ask yourself to determine the best and most effective way for you to do it.
So, the Big Fish is perhaps the single biggest way to differentiate yourself across all of your competitors that is possible for you. When you are the big fish you can outspend everyone else, you can command the attention of people of influence in your space, you can dictate what you charge, and the way you go about doing business. This is the ‘position of envy’ that all entrepreneurs strive for, dream one day of achieving.
Here, I will present four foundational pillars that lead to you becoming the big fish and they will be crazy and somewhat obvious once I open your eyes to them and show you customized ways to place them into your business.
Now, today, to get started I will give you the concepts that the Big Fish Reality will affect for you. These same things are critical to the three benefits I mentioned above and understanding them and developing them in your business will help you to position yourself to the Big Fish Status.
First, Authority over your customer and marketplace. Doing things to demonstrate your knowledge and leadership and command over what you do and sell is critical. The best example I can give you is this – you will never find a heart surgeon asking the customer what to do next and or telling their customer that they “think it will work”. And your customers want the same confidence as someone operating on their family member. Money equals responsibility and when people hand you theirs they don’t want to have to do your job or wonder what the outcome will be, they want certainty. Confidence. Your Authority must be demonstrated and can be in specific ways.
Next, you need to have control over enough deal flow, enough prospects from lead generation systems to create the supply that will put you in high demand. You understand this, no matter how great you are, if people aren’t begging to become your customers you can’t become the big fish. Now, here’s the concept that you should understand, it has less to do with your actual customer count and demand in reality, but the perception of such. That’s the key. Like a lure to a fish, it’s about the perception.
Finally, there is one other ultimate positioning strategy that will allow you to be the big fish…that is this, the secret is to be the one in the influence position for your marketplace. Completely sought out by not just customers but competitors, by other people who are seeking your advice, following your lead, regardless of if they even tell you. Becoming a person of influence is the key to everything in your market place; and directly affects the other two things. And the good news is there are 3 top secret stealth strategies that you can do, literally, in a weekend that will change everything for you.
That’s it. Preparing to be the Big Fish requires these three things:
Authority
Demand
Influence
Now that you have the concepts that will lead to you having the rest of the pond (or ocean if you prefer) at your disposal to eat up whatever you want – on Friday you will learn the exact strategies to make this happen, to profit from and dominate in your industry, marketplace, business world. If you are located in Indy (or plan to be Friday) save your seat at http://www.
Whatever you desire, you can have when you are at the top of the food chain. You don’t have to wait to grow up to make it happen, my strategies will transform you into a Big Fish with just a few days of focused effort and repositioning. I’ll show you how.
Now get to work on these 3 works and do what is necessary to create your authority, demand, and influence.
Category : Blog
