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April 2013 Magazine

March 15th, 2013 // 2:51 pm @

MDM Magazine – April 2013

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Exceptions to the No-Sales Rule

March 13th, 2013 // 6:30 pm @

In the previous issue I outlined the consequences of discounting prices, including the severely damaging customer behavior modification.

Today, though, I want to introduce three scenarios where it DOES makes sense to discount and initiate a ‘sale’.

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Creating Greater Value Without Discounting

February 20th, 2013 // 11:44 am @

In today’s issue, I am going to dive into the driving force behind sales and how to achieve the same result without reducing prices, cutting profit, and cheating yourself.

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March 2013 Magazine

February 15th, 2013 // 2:55 pm @

MDM Magazine – March 2013

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Profiting Big in a Commoditized Digital Marketplace

February 10th, 2013 // 11:13 am @

The internet has transformed the business landscape creating entirely new industries, reducing the barrier of entry for new entrepreneurs, and shifting what was once a local market to global. However, it’s also destroyed price integrity, open the flood gates to cheap knock-offs, and forced entrepreneurs to get creative on pricing.

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How to Determine Price

February 1st, 2013 // 1:09 pm @

One of the most critical decisions in running a business is setting prices. Yet most entrepreneurs spend little time deciding, evaluating, and tweaking what they charge.

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Inside the Expenses of Making Money

January 18th, 2013 // 10:25 am @

It’s certainly not the most attractive, exciting, enticing part of business or being an entrepreneur, but understanding (and managing) your expenses is critical to wealth building.

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February 2013 Magazine

January 15th, 2013 // 3:04 pm @

MDM Magazine – February 2013

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Lost Customer Reactivation Campaign

January 15th, 2013 // 1:49 pm @

If you aren’t familiar with the coffee company illy (or if you’ve only seen their cans in gourmet shops), then take some time to follow their marketing strategies. They’ve done a lot of brilliant things which offer lessons for all marketers.

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Defining ‘Profit’ for the Entrepreneur

January 11th, 2013 // 2:03 pm @

Defining ‘Profit’ for the Entrepreneur

This is the first edition of my ‘Profit Report’, a weekly newsletter for members of Million Dollar Methods focused on the math and science behind getting rich as an entrepreneur.

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