November Marketing Video
November 21st, 2010 // 9:06 am @ Scott
In this month’s video I am coming to you live from Baltimore where I am attending the 2010 Info-Marketing Summit. I just had the pleasure of sitting in on a presentation from the one and only, Frank Kern. In his presentation Frank went over the 4 Steps to Choose the Right Target Market and I thought I would outline them and go in depth on each point in this video:
1. You must find a market that understands the your value immediately.
2. Find a market that can easily afford what you are selling/offering.
3. Choose a market that can apply what you are offering them.
4. This market has to be able to provide the benefit to the customer.
